Cb Prepartions Essay Example for Free

Cb Prepartions Essay Social character traits have shown that inner and other-directed consumers may have different preferences in terms of promotional messages. Inner-directed people prefer advertisements that stress personal benefits while other-directed people seem to prefer advertisements that feature social acceptance. (a) HIGHLY DOGMATIC CUSTOMERS: It is a personality trait that measures the degree of rigidity (versus openness) that individuals display towards unfamiliar and towards information that is contrary to their own established beliefs. Dogmatism: general tendency to be open or closed to new ideas and innovations. A person who is high in dogmatism approaches the unfamiliar defensively while the person who is low in dogmatism will rarely consider unfamiliar or opposing beliefs. * more receptive is Ads for new products or services that contains an appeal from the authoritative figure. Marketer uses celebrities and experts to their new product advertising for making it easier for the potentially reluctant customers. * Highly dogmatic consumers are likely to respond favorably to a new product when the advertising message is presented in an authoritarian manner (e. g. celebrity endorsement or expert testimonials). * prefer traditional or established products rather than innovative ones. close minded towards unfamiliar and untoward information that is contrary to their own established beliefs * approach such information with considerable discomfort and uncertainty. promotional message most suitable would be endorsement or appeal from an authoritative figure. * New products need to be presented in an authoritative manner and that celebrities could be employed to reach dogmatic consumers who are more closed minded. For example: Colgate Dental Cream with Doctors and Experts endorsements. Anti-Polio Campaign featuring Amitabh and Sachin Tendulkar also useAuthoritative statements. The Cadbury’s brand took a beatng in sales after the worms were found in somepackets. Dogmatic Consumers stopped purchasing the Brand. Amitabh Bacchhanwas then used as Authority figure to reestablish Brand. b) Inner-directed consumers * tend to use their own values and standards in evaluating a new product * ads aimed at them should depict the attainment of personal achievement and satisfaction. ads that stress product features and benefits, which enable them to usetheir own values and standards in evaluating products * rely on their own inner values or standards in evaluating new products and are likely to be the consumer innovators. * other directed customers tend to look to others for guidance a s to what is appropriate or what is inappropriate. * be prefer ads that stress product features and personal benefits ( enabling them to use their own values and standards in evaluating products whereas the other * For example: Surf Ad showing Shabana Azmi saving two buckets of water is an example of the same. The latest from Surf Excel is currently running on television. This is the ad where many people are seen walking with two buckets full of water. They then pour it into a large reservoir. At this point none other than Shabana Azmi informs you what a great thing thissaving of water is for the country and implores you to use Surf Excel. * manufacturer of cameras who advertises to inner-directed consumers should stress the ability to take better pictures and the resulting personal satisfaction. c) Consumers with a high optimum stimulation level * more open to risk-taking, more likely to be innovative have a greater willingness to take risks, try products with many novel features, and shop in new retail outlets. * likely to respond favorably to promotional messages stressing more rather than less risk, novelty,or excitement. * to seek purchase related information and to accept new retail facilities. * For example: The exciting and exotic Vacation Campaign of Malasia-Truly Asia is position ing of  Airways to sell the Asian Adventures. These enjoy thinking. They are responsive to that part of Ad that is rich in Information. The individuals representing this group are adventurous and often related to entrepreneurial environments. The innovators run the risk that the innovation does not catch on, and thus subject themselves to a potential loss they must be prepared to absorb. Therefore innovators have to live with the uncertainty about the potentials of the technology, which can be viewed upon as the price to pay for being pioneers in a new field catalyzing the diffusion of new technologies. The early adopters are ready to adopt a new technology when they observe that other individuals has started adopting, and sees the potential for being some of the first adopters of a new and promising technology. These individuals are often a more integrated part of the local society than the innovators, and their adoptions are crucial for the technology to take off and get hold of the broad public. For the early adopters the uncertainties about the merits of the new technology are strongly diminished, and can therefore adopt the new technology without running the risk of buying a young and untested technology. This group accounts for about one third of the total number of adopters, and provide the link between the progressive early adopters and the more skeptical later adopters. In the latter half of the spectrum the late majority also represent about a third of the adopters. This group is skeptical to new innovations, and is not willing to adopt, until a lot of other people have adopted before them ensuring the success of the technology and possibly massive network effects. The last 16 % of the adopters, the laggards, often focus on traditional values and base their decisions on past events. They are suspicious of any new inventions to change the way life are traditionally lived, and must be 100 % certain that the technology will prevail before they are willing to adopt. From a consumers’ point of view it is essential to think about the decisions of future adopters when choosing what technology to go with. The decisions of previous adopters are on the other hand a know factor and plays a role for the decision also. So does the structure of the market, i. e. which technologies are available at the time of adoption, compared to potential superior technologies that could be available in the future. Recent findings indicate that there is a lack of willingness to wait by the early adopters. 11 This high priority of being among the very first users of a new technology is said to inflict negative externalities on the later adopters. These later adopters can be forced to adopt an inferior technology to make sure that they are compatible with the technologies of the early adopters, or they might be forced to give up compatibility to get a superior technology. That said the diffusion of new technologies is often strongly dependent on the choices of the early adopters.

Was He Just a Man? Essay -- American History, Jefferson Davis

â€Å"I worked night and day for twelve years to prevent the war, but I could not. The North was mad and blind, would not let us govern ourselves, and so the war came† (Thinkexist 6). These words were spoken by Jefferson Davis, the president of the Confederate States of America. Although he was president of the confederacy, he was opposed to secession and spoke for peace between north and south before the beginning of the war. The effects of Jefferson Davis’s accomplishments can still be felt today. Jefferson Davis was born in June 3rd, 1808 (McGill 2). At age seven he was sent to a Dominican boy’s school in Kentucky (Jefferson Davis 3). When he was thirteen, he went to Transylvania College in Kentucky (McGill 3). He accepted a nomination to West Point in 1824 (McGill 3). He graduated twenty-third in his class of thirty-nine; he also had a total of 327 demerits on his record (McGill 3). If Jefferson Davis had never gone to school as a young child, he would have never received a nomination to West Point. Without his West Point schooling, he wouldn’t have gone into the military, which would have changed everything in his life. He never would have met his two wives. If he didn’t meet them, he wouldn’t have gotten into politics which, would have rewritten history. After his school he went into the army as a lieutenant. He served in the Black Hawk War (McGill 4). The Black Hawk War was a war between the U.S. and Sac and Fox Indians (Lewis 1). The war began when these Indian tribes left their reservation in Iowa to return to their homes in Illinois (Lewis 1). Upon hearing that the Indians had left their reservation, citizens broke into widespread panic (Lewis 1). There was only one major battle during the Black Hawk War; it was the battle... ...d never have been appointed to Secretary of War. What if Jefferson Davis wasn’t chosen for the Confederate presidency? Davis’s role in the success that the Confederacy achieved against a nation much more superior in numbers and resources was enormous. First of all, even though he was too noisy in military affairs, he often helped. Lastly, he held the south together until the end of the war, which allowed the south to fight for much longer and continue with a fighting chance. Even though Jefferson Davis was a strong supporter of the south, he tried to keep the south from seceding, as stated in his quote, â€Å"I worked night and day for twelve years to prevent the war, but I could not. The North was mad and blind, would not let us govern ourselves, and so the war came† This quote shows how hard Jefferson Davis tried to keep the union together (Thinkexist 6).

Pfizer Essay

Pfizer has new technology that helps to access the system easily. They have a smart card consisting of proximity device so that as a person walks near a computer, there is a signal emitted by smart card which verifies you. There is use of pin number so that no one can use another persons card and pin number is used in other parts of the company such as making charges at cafeteria and accessing the building physically. When Pfizer is deploying information system, they take their time to cooperate with people who do business in order to know the risks involved in storing and transferring information. They do not under protect information or overprotect it. Business can be impeded by overprotecting information which can make security be thrown out. They partner with information technology and business in order to protect business, offer quality products and services and make profit. (Betancourt, 2002 pp19-21). Describing policies and measures used by Pfizer to ensure confidentiality, availability and reliability of data and information Confidentiality of data is ensured through a system that employs cryptography such as public key and symmetric key in order to encrypt and decrypt information and data. There is an entity that reads sensitive information and data and the key represents a secret property. To ensure availability of data and information Pfizer has prescription coverage to ensure access to its medicines that are new and widely prescribed. Through number 866 706 2400, there are live operators to guide patients according to their needs and the programs for public assistance according to medical needs and income. The reported outcome of patient’s measures determines how treatment of a disease affects patients. To ensure there are results that are useful clinically data gathered must use reliable cognitive psychology, clinician and patient input. This is done by determining the purpose of patient reported outcome in order to demonstrate its reliability. (Nurss, 1998 pp11-12). How Pfizer organization protect loss of data In order to avoid loss of data, Pfizer protects privacy of information collected from external organizations through online opportunity process of submission which supplements privacy policy of Pfizer which can also apply to personal data and identifiable information. For Pfizer to ensure personal data is secure, it uses data customary that protects electronic and manual processing. Security technology in online opportunity ensures securities that avoid loss of data, misuse of data, unauthorized disclosure, destruction and alteration of data. Steps taken to ensure data remain accessible in event of catastrophic event such as fire and other natural disaster Actions are taken to lower exposure to risk arising from hazard to safeguard development efforts. Developing systems for early warning helps in reducing risks and having capabilities to respond to catastrophic events. Disaster recovery is used in recovering information in event of catastrophe. Disaster recovery planning is devoted to prepare for action to respond to catastrophic event. Assessment in disaster recovery is simulating catastrophic event and planning for disaster recovery in order to have recovery need that are specified. Plan for disaster recovery state duration the recovery should take and the state of data expected by the users and management need to be informed all the time of these specifications which are substantiate by recovery assessment. Things I think Pfizer could do to further enhance information security  There should be enough circulating space inside the organization so that staff can move around freely without use of lifts. Employees should avoid calling their colleagues using phones but instead use face to face communication about information concerning the organization and cellular office space should help to make communication easy. Government should take action to develop mechanisms for sharing information with private sector by engaging private sector actively in determining requirement of information and having a partnership that is based on trust. ( Parker, 1996 pp21-23).

Taming Of The Shrew And 10 Things I Hate About You Analysis

‘What is Love, baby don’t hurt me, Baby don’t hurt me†¦ no more’ Love is represented in many shapes and ideas based on social context as well as those caught within. William Shakespeare’s Taming of the Shrew as well as its adaptation 10 Things I Hate About You by Gil Junger, represent their respective ideas on love which shares its similarities and differences, both portraying love in their own forms. Both texts highlight the ideals of love in their context as well as one of the main courtships, Katharina and Petruchio, involved in love, portraying their values of love. The transformation of love within context shapes Katharina’s personality in Taming of the Shrew. Kate’s transformation is submerged within a patriarchal context in this†¦show more content†¦Kat at the start of this film is socially repellent. In her English class, she portrays her intelligence within the class which Joey replies with ‘As opposed to a bitter, self-righteous hag who has no friends?’ which all of his friends laugh and high five him. As you can tell, much like Hortensio and Gremio, this is another dehumanising statement and his friend’s reaction emphasises the male disgust towards Kat. Additionally, her own sister Bianca tells Cameron how she feels about Kat, describing her as a ‘hideous breed of loser†¦ unsolved mystery†¦a bitch.’ All descriptions of her sister highlight she is hated by all of her peers and HER OWN SISTER, even though in this context female individuality is acceptable. However, at the end , Kat has evolved from who she was once. Kat has a speech which is a clear parallel to Katharina’s monologue. Kat states ‘I hate the way you talk†¦ I hate it when you stare†¦ I hate it when you make me laugh, even worse when you make me cry†¦ I hate it that you’re not around†¦ I hate the way I don’t hate you, not even close, not even a little bit, not even at all.’ The anaphoric repetition creates a cumulative listing effect emphasising each statement intensively in which it is reversed due to the double meaning in the last few lines, making the audience question whether she ‘hates’ that list. As well as that, when she says ‘cry’, there is a medium shotShow MoreRelatedReview Of 10 Things I Hate About You Chick Flick Essay1077 Words   |  5 Pages Name: Menna Alaa Student number: 142 Subject: Women Studies 10 Things I Hate About You Chick Flick Analysis A Chick Flick as broadly agreed upon is the kind of films that mostly appeal to a female audience. Even the name itself is a bit offensive. It implies that films having female characters are appealing just to women spectators, and films with men, as protagonists are more commonly considered as widespread, whileRead More10 Things I Hate about You and The Taming of the Shrew1171 Words   |  5 Pagesfilm â€Å"10 Things I Hate About You† is based loosely on William Shakespeare’s 15th century play â€Å"The Taming of the Shrew†. The misogynistic play tells the story of how Petrucio essentially torments his headstrong wife, Katharina (also called â€Å"Katherine† and â€Å"Kate†) until she â€Å"becomes a compliant and obedient bride† (wikipedia). The story simultaneously follows the story of many suitors competing for the love of Katharina’s sister, Bianca (Wikipedia). The film adaptation, â€Å"10 Things I Hate About You†Read Mor ewisdom,humor and faith19596 Words   |  79 Pages AND FAITH: A HISTORICAL VIEW â€Å"And frame your mind to mirth and merriment, / Which bars a thousand harms and lengthens life.† Shakespeare, The Taming of the Shrew, Induction, Scene 2. â€Å"Laughter without a tinge of philosophy is but a sneeze of humor. Genuine humor is replete with wisdom.† Mark Twain, quoted in Opie Percival Read, Mark Twain and I (1940), 17. â€Å"Humor offers both a form of wisdom and a means of survival in a threatening world. It demands that we reckon with the realities of human